Linked by Thom Holwerda on Wed 19th Feb 2014 22:20 UTC
Internet & Networking

Facebook today announced that it has reached a definitive agreement to acquire WhatsApp, a rapidly growing cross-platform mobile messaging company, for a total of approximately $16 billion, including $4 billion in cash and approximately $12 billion worth of Facebook shares. The agreement also provides for an additional $3 billion in restricted stock units to be granted to WhatsApp’s founders and employees that will vest over four years subsequent to closing.

A huge deal. WhatsApp is one of the biggest messaging services is in the world - maybe even the biggest.

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RE[3]: Bye Whatsup
by osvil on Thu 20th Feb 2014 15:33 UTC in reply to "RE[2]: Bye Whatsup"
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In fact, the real reason why it has so much adoption is the phone-number as ID. And it is not about "not having to register an account". The huge deal is that, if you have the phone contact, and the contact has whatsapp, then you can chat with your contact. No need to get his user. Your phone agenda is filled with phone numbers, you know. So for many people this is the easy way to chat with friends, even some old friends that they were no longer in contact.

My guess this is specially successful in countries where SMS were a complete rip-off, like in Spain (it was cheaper to send a SMS to any other country in Europe that inside the same country, as inter-EU SMS had the rate limited by the EU... just imagine).

In a sense, it is really used as a "better SMS that is (almost) free". Simplicity and no adds also helped.

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