Linked by Thom Holwerda on Fri 7th Mar 2014 22:30 UTC

Microsoft is trying to convince politicians to take out targeted ads on Xbox Live, Skype, MSN and other company platforms as midterm elections begin heating up around the country. To plug the idea, Microsoft officials handed out promotional materials Thursday at CPAC, the annual conference for conservatives.

It's the latest move by tech companies to seize a piece of the lucrative political ad market. The ads, which would appear on the Xbox Live dashboard and other Microsoft products, combine Microsoft user IDs and other public data to build a profile of Xbox users. Campaigns can then blast ads to selected demographic categories, or to specific congressional districts. And if the campaign brings its own list of voter e-mail addresses, Microsoft can match the additional data with individual customer accounts for even more accurate voter targeting.

This from the company behind "Scroogled".

On a more general note, hypocrite company behaviour like this should be illegal. A company should not be able to say "leave company Abc behind because they do xyz, and come join us!", only to then turn around and do xyz as well. This is lying, and should be punishable in some way.

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RE: This is crazy
by ddc_ on Fri 7th Mar 2014 23:54 UTC in reply to "This is crazy"
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However, if there's gonna be ads, I'd rather them be targeted.

When ads are targeted as in "From your profile we see you might prefer Mr. X, so here go his ads", it's OK, but if they are targeted as "We will only show the ads about Mr. X where his position is in line with yours, and hide away his ads you might not approve of", it is not, IMO.

Edited 2014-03-07 23:54 UTC

Reply Parent Score: 6