Linked by Thom Holwerda on Fri 7th Mar 2014 22:30 UTC
Microsoft

Microsoft is trying to convince politicians to take out targeted ads on Xbox Live, Skype, MSN and other company platforms as midterm elections begin heating up around the country. To plug the idea, Microsoft officials handed out promotional materials Thursday at CPAC, the annual conference for conservatives.

It's the latest move by tech companies to seize a piece of the lucrative political ad market. The ads, which would appear on the Xbox Live dashboard and other Microsoft products, combine Microsoft user IDs and other public data to build a profile of Xbox users. Campaigns can then blast ads to selected demographic categories, or to specific congressional districts. And if the campaign brings its own list of voter e-mail addresses, Microsoft can match the additional data with individual customer accounts for even more accurate voter targeting.

This from the company behind "Scroogled".

On a more general note, hypocrite company behaviour like this should be illegal. A company should not be able to say "leave company Abc behind because they do xyz, and come join us!", only to then turn around and do xyz as well. This is lying, and should be punishable in some way.

Permalink for comment 584158
To read all comments associated with this story, please click here.
analysis is not accurate, hyperbolic
by kristoph on Sun 9th Mar 2014 02:26 UTC
kristoph
Member since:
2006-01-01

I think your over reaching as usual Thom.

The whole Scroogled/targeted advertising thing is about how Google is scanning your email to determine ads it should target to you. You can bet Google will have algorithms to try to match your concerns to political ads.

So if you express a concern in email to a friend about healthcare Google will, for example, show you an anti-Obama ad focusing on healthcare. That's seriously creepy, right?

All Microsoft is doing here is looking up your name/email against public political affiliation information (or the party's/candidates email list) and showing you an ad that is specific to that affiliation (mostly for raising funds I imagine). That is way less creepy because, well, this is all either public already (it's the law in the US to disclose this stuff) or their using data you already gave to a politician or party.

I am not defending Scroogled by they way, I am just saying in this case what your comparing is Apples to Oranges.

Reply Score: 2