Linked by Thom Holwerda on Wed 2nd Apr 2014 09:13 UTC
PDAs, Cellphones, Wireless

By the looks of it, BlackBerry chief John Chen wasn't appeased by T-Mobile's attempt to make peace - in fact, things have only escalated: T-Mobile will no longer carry any BlackBerry device. In a press release today, the company formerly known as RIM announced that it has chosen not to renew T-Mobile's license to sell its products when it expires on April 25th, 2014.

This doesn't exactly look like smart business for a company in trouble, but alas, I am no CEO. Who knows - maybe it's the brilliant move that will save BlackBerry.

More likely - it is not.

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Leave emotion at the door
by REM2000 on Wed 2nd Apr 2014 10:07 UTC
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I would have gone the opposite direction and worked hard with T-Mobile to try and bring about a positive ad/marketing campaign to try and get BB back on the field, perhaps not aim to high, think more grass roots, get people trying out their phones etc..

Everyone reading this and everyone commenting has said the same thing, it's a desperate attempt by BB to seem relevant, at the end of the day companies don't have hurt feelings, the BB CEO should not be bringing in emotions but thinking, how can i sell more BB's, how can i improve the brand of BB, how can i get people on the BB side.

It's a shame as all of the reports ive heard from people using the BB phones say they are excellent devices, i personally like using my iPhone but i am sad that the mobile phone arena seems to be able to support two big players, it would be so much better if it was a three or four legged race at least. (Windows phone is catching up so there's hope for a three legged race at least).

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