Linked by Thom Holwerda on Mon 31st Mar 2014 21:35 UTC

AnandTech on Apple's A7 processor:

I suspect Apple has more tricks up its sleeve than that however. Swift and Cyclone were two tocks in a row by Intel's definition, a third in 3 years would be unusual but not impossible (Intel sort of committed to doing the same with Saltwell/Silvermont/Airmont in 2012 - 2014).

Looking at Cyclone makes one thing very clear: the rest of the players in the ultra mobile CPU space didn't aim high enough. I wonder what happens next round.

This is one area where Apple really took everyone by surprise recently. When people talk about Apple losing its taste for disruption, they usually disregard the things they do not understand - such as hardcore processor design.

Permalink for comment 585839
To read all comments associated with this story, please click here.
RE[3]: Sad fact of reality
by tylerdurden on Wed 2nd Apr 2014 16:23 UTC in reply to "RE[2]: Sad fact of reality"
Member since:

Actually it was costs that sank DEC. Right before their acquisition, for each $ of revenue DEC required over 300% overhead than Compaq.

Even after Compaq took over, each generation of Alpha was getting more and more expensive to design and manufacture. While its marketshare never grew fast enough to keep up with the rising production costs.

I don't think many people are acquainted with the economic realities of semiconductor/processor design. The tech sector is a business at the end of the say.

Reply Parent Score: 3