Linked by Thom Holwerda on Wed 2nd Apr 2014 09:13 UTC
PDAs, Cellphones, Wireless

By the looks of it, BlackBerry chief John Chen wasn't appeased by T-Mobile's attempt to make peace - in fact, things have only escalated: T-Mobile will no longer carry any BlackBerry device. In a press release today, the company formerly known as RIM announced that it has chosen not to renew T-Mobile's license to sell its products when it expires on April 25th, 2014.

This doesn't exactly look like smart business for a company in trouble, but alas, I am no CEO. Who knows - maybe it's the brilliant move that will save BlackBerry.

More likely - it is not.

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RE: Leave emotion at the door
by moxfyre on Wed 2nd Apr 2014 19:43 UTC in reply to "Leave emotion at the door"
moxfyre
Member since:
2007-10-18

I don't see how Blackberry is in any possession to spurn anyone who is promoting their products in any way, no matter how halfheartedly.

T-mobile could come right out and say, "We think Blackberry smartphones suck and are obsolescent, but we'll still sell you one if you want it for whatever reason (legacy, security, etc.)"... and I think Blackberry ought to just grin and bear it.

Reply Parent Score: 3