Linked by Thom Holwerda on Sat 5th Apr 2014 13:35 UTC

Internal Apple documents from last April shown in court today paint the picture that the company was scrambling to identify and determine ways to compete with devices running Android, as well as keep sales of the iPhone from petering out amid growing competition.

Pages from a 2014 planning document last April, shown during a cross-examination of Apple's marketing chief Phil Schiller, noted that smartphone growth rates were declining, something that could impact iPhone sales. Worse yet, the document said, was growing consumer interest for less expensive, larger-screened smartphones, with a headline on the page reading "consumers want what we don't have."

Apple is doing just fine in the US. In large parts of Europe and the rest of the world - not so much. I don't mean to say they are in trouble or will die - so let's get that strawman out of the way straight-up - but Apple's leadership (unlike some others) is smart enough to know that what matters is not last year, this year, or even next year - what matters is five years from now. Once people get accustomed to relatively cheap, non-iOS devices with large screens, they won't be going back to a phone with a tiny (by comparison) display that costs twice as much.

So yes, those larger-screen iPhones are coming.

Permalink for comment 586461
To read all comments associated with this story, please click here.
RE[2]: Big screens?
by nej_simon on Sun 6th Apr 2014 08:54 UTC in reply to "RE: Big screens?"
Member since:

Watching videos is going to suck even if the device is 5-6". I want my phone to be a nifty comuncation device, one that I can recieve an email on and easily write a reply without stoping what I was currently doing. The new generation of phones suck at that because they are to big and clumsy and requires the use of both hands.

Reply Parent Score: 3