Linked by Thom Holwerda on Sat 5th Apr 2014 19:53 UTC

According to documents obtained exclusively by The Verge, Google is about to launch a renewed assault on your television set called Android TV. Major video app providers are building for the platform right now. Android TV may sound like a semantic difference - after all, Google TV was based on Android - but it's something very different. Android TV is no longer a crazy attempt to turn your TV into a bigger, more powerful smartphone. "Android TV is an entertainment interface, not a computing platform," writes Google. "It's all about finding and enjoying content with the least amount of friction." It will be "cinematic, fun, fluid, and fast."

What does that all mean? It means that Android TV will look and feel a lot more like the rest of the set top boxes on the market, including Apple TV, Amazon's Fire TV, and Roku.

All these devices look the same. It's going to be very hard to stand out if they all have the same services. On top of that - I'm not putting a separate box next to my TV. Why can't my tablet or PC act as the box? This is 2014, is it not?

If you see a separate box, they blew it.

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RE[2]: Thom is not Steve Jobs
by dsmogor on Mon 7th Apr 2014 15:20 UTC in reply to "RE: Thom is not Steve Jobs"
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1. more and more studies show that people use their smart devices simultaneously with watching TV.
Having a tablet busy serving content is incompatible with that.

2. while tablets penetrations is rising it's nowhere close to 100% and will never be

3. There are always people who are comfortable with traditional IR remote based TV interface (or at least most of the time) and would consider switching to touch screen too complex. Whatever is to replace it should at least be collapsible to basic channel zapping.

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