Linked by Thom Holwerda on Sat 5th Apr 2014 13:35 UTC
Apple

Internal Apple documents from last April shown in court today paint the picture that the company was scrambling to identify and determine ways to compete with devices running Android, as well as keep sales of the iPhone from petering out amid growing competition.

Pages from a 2014 planning document last April, shown during a cross-examination of Apple's marketing chief Phil Schiller, noted that smartphone growth rates were declining, something that could impact iPhone sales. Worse yet, the document said, was growing consumer interest for less expensive, larger-screened smartphones, with a headline on the page reading "consumers want what we don't have."

Apple is doing just fine in the US. In large parts of Europe and the rest of the world - not so much. I don't mean to say they are in trouble or will die - so let's get that strawman out of the way straight-up - but Apple's leadership (unlike some others) is smart enough to know that what matters is not last year, this year, or even next year - what matters is five years from now. Once people get accustomed to relatively cheap, non-iOS devices with large screens, they won't be going back to a phone with a tiny (by comparison) display that costs twice as much.

So yes, those larger-screen iPhones are coming.

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jgagnon
Member since:
2008-06-24

I see the "Internet of Things" and new built-in sensors being two things that will continue to drive people to buy new phones. As our phones are able to take over an control more parts of our lives, new devices will be needed. Imagine your phone as a TV remote, game controller, garage door opener, etc. If your phone doesn't already have those capabilities and more it will. I can see SDR (software defined radio) being a new killer app for small devices like phones, too.

Prepare to be very sad if your phone is lost or stolen.

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