Linked by Thom Holwerda on Tue 20th May 2014 17:48 UTC

Microsoft has unveiled a new Surface Pro 3 device at a press event in New York City today. Like the previous Surface tablets it still includes a kickstand, but Surface chief Panos Panay says it's designed to remove the conflict of buying a laptop or a tablet. The kickstand on the device is multi-stage, and the device is just 9.1mm thick. "This is the tablet than can replace your laptop," claims Panay. Microsoft has moved to a 12-inch screen on the Surface Pro 3 with a 3:2 aspect ratio and HD display, but the new tablet also has thin bezels with a silver and black design. Microsoft will start accepting pre-orders on the Surface Pro 3 tomorrow starting at $799.

It's an amazing piece of hardware, and Microsoft really deserves praise for the amount of power it has managed to pack in such a slim and light package, but the same could be said of the previous Surface Pro - and that one hasn't exactly taken the market by storm either. The problem, is software - something Microsoft was remarkably hush-hush about during the unveiling.

Something else Microsoft was hush-hush about: Windows RT and ARM. No new RT/ARM-based Surface device, and I have a feeling that particular experiment has met its end today.

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RE[2]: expensive niche product
by bassbeast on Wed 21st May 2014 23:01 UTC in reply to "RE: expensive niche product"
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But I agree with the other poster, its gonna be seriously niche, if they sell 20k units i'll be amazed. The sweet spot when it comes to laptops is currently $400-$600 and more and more businesses are making employees BYOD which drives the price down even more. Sure they'll take a thousand dollar convertible if the company is writing the check, if they are the ones paying out of pocket? Suddenly that low end basic use laptop is just fine.

With tablets I've seen those numbers driven even lower thanks to the quad core ARM chips (quite impressive those are, even if the battery life isn't that hot) going for $120-$250 USD, so that with the exception of those buying an iPad (which i predict those numbers are gonna start dropping as the previous gen is "good enough" so folks won't upgrade) the sweet spot for tablets is $150-$300 USD.

So yeah its going to be seriously niche, MSFT just doesn't have the sexy factor or hip factor when it comes to selling gear and with a sluggish economy in most of the west and everybody worried about being downsized? not a lot of corps gonna shell out this much cash for an employee.

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