Linked by Thom Holwerda on Wed 28th May 2014 21:19 UTC

Apple, the company that turned digital music into a mainstream phenomenon, said on Wednesday that it was buying Beats Electronics, the rising music brand, for $3 billion, in a move that will help it play catch-up with rivals that offer subscription-based music services.

I still have no idea why Apple is buying these guys. Then again, that's probably why I'm not a billionaire.

Coincidentally, I find it highly entertaining that technically, this is now an Apple product.

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Pretty simple
by Darkmage on Thu 29th May 2014 03:03 UTC
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Either Apple is about to make another game changing play into music.

Or this is the start of the downfall of the company.. We know Tim Cook is no Steve Jobs, they'll have a limited amount of innovation from Steve's work before they run dry. The next thing is, how is Apple going to maintain it's innovative lead over their competitors?

So far they've brought out a couple of uncustomizable machines which closed the harddrive/ram upgrade loopholes, which look pretty sexy, but where is it all going? There hasn't been a major announcement in a while regarding new products. I think we need to see something new in the next 24 months. Iterative improvement won't keep cutting it for much longer before the share price takes a nosedive.

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