Linked by Thom Holwerda on Wed 28th May 2014 21:19 UTC

Apple, the company that turned digital music into a mainstream phenomenon, said on Wednesday that it was buying Beats Electronics, the rising music brand, for $3 billion, in a move that will help it play catch-up with rivals that offer subscription-based music services.

I still have no idea why Apple is buying these guys. Then again, that's probably why I'm not a billionaire.

Coincidentally, I find it highly entertaining that technically, this is now an Apple product.

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RE: Waste of Money
by Kochise on Thu 29th May 2014 04:50 UTC in reply to "Waste of Money"
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I bet that when you invest 3 billions, you ensured that one way or another, there is A LEAST 3 billions in gain in foresight. Now the strategy could eventually slip out to your comprehension, but it not an obligatory bad move.


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