Linked by Thom Holwerda on Wed 28th May 2014 21:19 UTC

Apple, the company that turned digital music into a mainstream phenomenon, said on Wednesday that it was buying Beats Electronics, the rising music brand, for $3 billion, in a move that will help it play catch-up with rivals that offer subscription-based music services.

I still have no idea why Apple is buying these guys. Then again, that's probably why I'm not a billionaire.

Coincidentally, I find it highly entertaining that technically, this is now an Apple product.

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Its all about iTunes
by REM2000 on Thu 29th May 2014 08:46 UTC
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Spotify is eating into the iTunes $0.99 purchases, resulting in a decline of iTunes purchases. The Beats purchase was more for the Spotify 'like' service Beats offers. The headphones is just an added money making bonus.

I know a lot of people scoff at the Beats headphones but i see them as a gateway product for a lot of people who would have just put up with cheap headphones, beats gives them their first introduction into higher end headphones, yes they lean on bass a bit much and otherwise change the sound around, but they a million times better than the standard crap thats pumped out. Hopefully the beats headphones will get people to them try proper Sennheiser headphones.

(disclaimer i don't own beats i just use generic Urbanears headphones)

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