Linked by Thom Holwerda on Wed 28th May 2014 21:19 UTC
Apple

Apple, the company that turned digital music into a mainstream phenomenon, said on Wednesday that it was buying Beats Electronics, the rising music brand, for $3 billion, in a move that will help it play catch-up with rivals that offer subscription-based music services.

I still have no idea why Apple is buying these guys. Then again, that's probably why I'm not a billionaire.

Coincidentally, I find it highly entertaining that technically, this is now an Apple product.

Permalink for comment 589764
To read all comments associated with this story, please click here.
RE: That's a lot of money...
by Bill Shooter of Bul on Thu 29th May 2014 13:58 UTC in reply to "That's a lot of money..."
Bill Shooter of Bul
Member since:
2006-07-14

Yes, this is it. Its a Jimmy Lovine hiring by purchase. Free streaming service included at no additional cost.

Reply Parent Score: 2