Linked by Thom Holwerda on Wed 28th May 2014 21:19 UTC
Apple

Apple, the company that turned digital music into a mainstream phenomenon, said on Wednesday that it was buying Beats Electronics, the rising music brand, for $3 billion, in a move that will help it play catch-up with rivals that offer subscription-based music services.

I still have no idea why Apple is buying these guys. Then again, that's probably why I'm not a billionaire.

Coincidentally, I find it highly entertaining that technically, this is now an Apple product.

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unclefester
Member since:
2007-01-13

There was and is a huge market for speakers that emphasis bass above all else.


Beats 'technology' is basically nothing more than a graphics equaliser. You can do the same with any other headphones. Most mainstream companies, such as Sony, also sell bass boost headphones.

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