Linked by Thom Holwerda on Sun 1st Jun 2014 21:33 UTC
Talk, Rumors, X Versus Y

There were two striking pieces of business news this week from America's leading technology brands. On the one hand, Google unveiled a prototype of an autonomous car that, if it can be made to work at scale, promises to end mass automobile ownership while drastically reducing car wreck fatalities and auto-related pollution. Meanwhile, Apple bought a company that makes high-end headphones.

Which is to say that Apple's playing checkers while Google plays chess.

For better or worse, this is exactly why many people seem to hold Google in higher regard than they do Apple. Both Apple and Google are rich and wealthy beyond average-person-measure. Now, which company will be liked more: the one that uses said wealth to develop crazy may-or-may -not-work technologies that can change the world at a massively substantial scale, or the one that stuffs $150 billion in shady bank accounts to avoid having to pay taxes?

The more wealth you hoard, the less sympathetic people will be towards you. Unless, of course, you use that wealth in a very public way.

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RE: Comment by kwan_e
by unclefester on Mon 2nd Jun 2014 04:51 UTC in reply to "Comment by kwan_e"
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If there's one thing we can be sure of, is people won't give up their cars, even if it means wasting money, polluting and killing people. Actual lives means nothing compared to a principle.

People are losing interest in cars. It is now quite common in Australia for middle class people in their 20s to not have a car or even a drivers licence. They either use public transport or taxis.

Cars will slowly become so expensive to own and so regulated to use that many people will simply give up owning a car.

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