Linked by Thom Holwerda on Sun 1st Jun 2014 21:33 UTC
Talk, Rumors, X Versus Y

There were two striking pieces of business news this week from America's leading technology brands. On the one hand, Google unveiled a prototype of an autonomous car that, if it can be made to work at scale, promises to end mass automobile ownership while drastically reducing car wreck fatalities and auto-related pollution. Meanwhile, Apple bought a company that makes high-end headphones.

Which is to say that Apple's playing checkers while Google plays chess.

For better or worse, this is exactly why many people seem to hold Google in higher regard than they do Apple. Both Apple and Google are rich and wealthy beyond average-person-measure. Now, which company will be liked more: the one that uses said wealth to develop crazy may-or-may -not-work technologies that can change the world at a massively substantial scale, or the one that stuffs $150 billion in shady bank accounts to avoid having to pay taxes?

The more wealth you hoard, the less sympathetic people will be towards you. Unless, of course, you use that wealth in a very public way.

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both companies have shareholders
by ezraz on Mon 2nd Jun 2014 16:29 UTC
ezraz
Member since:
2012-06-20

profit margin is the name of the game for these american companies.

google is an advertising company that uses it's various "free" technology platforms and science experiments to shield the fact that they are an advertising and tracking mechanism. nothing's free baby! gmail, android, docs, +, all of it "free" ≠ "free".

apple is a company that makes actual products that are spread all over the globe doing all sorts of tasks, many not sharing any data or advertising to you at all*. at least apple asks a price and accepts payment.

i think the beats acquisition is style over substance too, but don't be fooled by google's science fairs.

goog holds more of our data and habits than apple, and they have no problem selling it to the highest bidder. that is google's business model, not making anything. apple would make an actual car before google does, because apple makes actual things that people pay money to own.

also - i have seen google glass up close, watched a woman demo it for hours, it's craptastic! i would have been laughing in her face if it wasn't a business contact. i wouldn't get in a google car considering the average quality of most google products.

*of course the new, huge apple does copycat stuff in these spaces too, like iAd and Twitter integration into OSX.

Edited 2014-06-02 16:37 UTC

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