Linked by Thom Holwerda on Tue 15th Jul 2014 20:52 UTC

Apple and IBM have... Entered into a partnership.

The new IBM MobileFirst for iOS solutions will be built in an exclusive collaboration that draws on the distinct strengths of each company: IBM's big data and analytics capabilities, with the power of more than 100,000 IBM industry and domain consultants and software developers behind it, fused with Apple's legendary consumer experience, hardware and software integration and developer platform. The combination will create apps that can transform specific aspects of how businesses and employees work using iPhone and iPad, allowing companies to achieve new levels of efficiency, effectiveness and customer satisfaction - faster and easier than ever before.

This year marks the 30th anniversary of this, so maybe it's simply fitting. In any case, this stuff isn't exactly sexy, but it looks like a great partnership for both companies.

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oh no!
by project_2501 on Tue 15th Jul 2014 22:13 UTC
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Oh no!

This is a capitulation by Apple. And sad because there was a very useful dynamic being created by Apple devices being (i) popular and (ii) non-enterprise.

This dynamic forced enterprise to rethink how it did stuff. It drove "byod" style policies which freed up geat amounts of freedom and flexibility.

It forced "enterprises" to rethink how they managed devices .. they moved from a focus on device management to a focus on application / information management. It forced enterprises to ask "why" and "do we really need to" for many traditional enterprise practises.

The result is, amongst other things,

* it is now not unusual to have a diversity of devices in a corporate
* enterprises now have a spectrum of applications, some needing well-managed devices, others requiring any end point
* enterprises now don't assume the devices are windows only
* enterprises now think about applications which work across as many devices and form factors as possible (html)
* enterprises now don't need users to "train" on every device / IT - they're easy to use just like, google, and!
* and some even have "self service" models for their IT ... driven by consumerised technology

All this was driven in part by the fact that Apple was resolutely non-enterprise.

A sad day for me.

Edited 2014-07-15 22:22 UTC

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