Linked by Thom Holwerda on Wed 4th Feb 2015 22:24 UTC
PDAs, Cellphones, Wireless

Samsung's scale is such that when it chooses to change, the whole mobile industry feels the repercussions. So far, the key alterations from previous Galaxy S generations appear to be a move to an all-metal construction, a display that may be curved on one or both sides, and the repudiation of Qualcomm's Snapdragon processors in favor of a full reliance on Samsung’s own Exynos. These factors all matter individually, but taken as a whole they mark a major departure from the almost cynical pragmatism with which Samsung has approached its phones in the past. Let's address each one of them in turn.

Samsung's problem is that all the things that caused its rapid growth in smartphones were things that were easily replicated both on the low end (Xiaomi etc.) and the high end (Apple). Samsung needs something unique for its smartphones, and aping Apple and HTC by moving to an all-metal construction is not going to do it, nor are gimmicky bent screens and whatnot.

It may already be too late.

Permalink for comment 604588
To read all comments associated with this story, please click here.
money makes money
by jimmystewpot on Thu 5th Feb 2015 08:30 UTC
jimmystewpot
Member since:
2006-01-19

Samsung have some great products. Unfortunately I have never seen or used one.. despite using the S2, S3, S4, the original note and numerous tablets. When I used the earlier versions they had their own style that was a remarkable copy of the iPhone. Which was probably a good strategy because early android builds didn't have very much artistic or design flare. Then when Android started to really refine the design with 4.x and HOLO Samsung never caught up. thier phones remained familiar to the users who had the previous generation but they felt dated when compared to recent versions of Vanilla Android or HTC's sense. All the other android vendors (Sony, LG, HTC, Motorola) all developed new themes and enhancements to the design work that Google was working at... Not samsung. No amount of crappy bloat ware applications will cover up the underbelly of bad design that's been organically grown upon.

Now 3-4 years later they have a new phone which thanks to moores law will be faster, etc etc.. but it will not feel much faster than the previous phones simply because they have not done the heavy lifting to improve their technical debt. I have read recently that they plan to move their core apps into the play store, but I really doubt that will improve the situation.

Samsung has so many models with only minor variations between them it is not actually clear what the distinctions are and why they vary so drastically in cost/price. HTC, Motorola, Sony have all simplified their android lines so they can focus their efforts.. all have increasing sales by volume (units sold).. time will tell if Samsung is not at it's peak.

Reply Score: 2