Linked by Thom Holwerda on Fri 13th Mar 2015 21:56 UTC

From complaints about the Intel Core-M processor to the color choices to the decision to use USB-C, it seems that anyone with skin in the Mac game has found something to pick on regarding the new Macbook. I think it's all utter bullshit.

The thing that spec monkeys need to remember is that most people don't care about what they care about. Most people buying new computers aren't interest in how many cores a CPU has or how many GB of RAM or storage it has. Very few of the people I sell computers to have more than a passing interest. They want to know what the computer can do. What problems it solves for them.

While the gushing, endless praise for Apple/Mac/OS X in the article borders on the nauseating (hey it's iMore, what did you expect), I do agree with the main point. A similar reaction could be seen when Samsung announced the new Galaxy S6 and S6 Edge, where 'power users' started complaining about the non-removable back and lack of an SD card slot as if it these 'issues' matter one bit to the masses buying Galaxy phones (or any other brand, for that matter).

It's something I like to refer to as 'the bubble'. You can become so enveloped in the platforms and devices you use that you end up in a bubble. Your own specific use case becomes all that you can see, and because you read the same websites as other people inside your bubble do, it's easy to lose perspective of what lies beyond your bubble.

The end result is that you think stuff like removable batteries or SD card slots actually matter to more than 0.1% of the smartphone buying public, or that not having an USB port matters to the people buying this new MacBook. The same happened with the original iPhone, the first iMac, and god knows what else. A lot of people - vocal people - assume their own use case is the benchmark for everyone, and as such, if some new piece of kit does not fit that use case, it must, inevitably, fail.

I always try to make sure that I look beyond my own bubble - that's how I can lament the Apple Watch as a ugly, square, computery iPhone Wrist, while still acknowledging that it will most likely do quite well, because what I want in a smartwatch - watch first, computer fourth or fifth - is probably not what most other people want.

This new MacBook is going to be a huge success, and so will the new Galaxy S6. Nobody cares about removable backs, SD card slots, or ports.

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Speaking for others
by emerson999 on Mon 16th Mar 2015 20:22 UTC
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I think there's always a danger in speaking for the preferences of anybody but oneself. I agree with the central point about "power users", but the flip side I see just as often is an attitude that everyone else is an idiiot. People like what they like, and marketing is complex. In the end, large companies are working with statistical data the rest of us don't have. And which we might not even be qualified to work from.

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