Linked by Thom Holwerda on Mon 25th May 2015 23:08 UTC

Apple's Jony Ive has served as the company's Senior Vice President of Design for several years now, but Apple has announced today that the executive is being named Chief Design Officer (a newly-created position). Additionally, Ive and will be handing the managerial reins of both the industrial and software design units at Apple over to two new leaders on July 1st.


Ive's new role will still leave him in charge of the company's hardware and software design teams overall, but allowing others to handle the day-to-day affairs of each design group will free him up for other tasks. Among those other tasks, Ive says, is a focus on the design of Apple's retail stores and new campus.

Let the pointless speculation, begin.

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Comment by Beerfloat
by Beerfloat on Tue 26th May 2015 12:26 UTC
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Hey it's not like Senior Vice President is bad necessarily but those little digs, nudges and giggles in the C-Suite were starting to hurt real bad man.

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