Linked by Thom Holwerda on Thu 11th Jun 2015 07:51 UTC

Most web users tolerate ads; many web users hate advertising with the fiery passion of a thousand suns. There are many good reasons that users dislike ads (they’re bad for performance, security, and privacy) as well as less universal, more arguable grievances (e.g. annoyance factor, disagreement about the value exchange for ad-funded services, etc).

Apple, a company that makes ~80%ish of their revenue from iOS-based products, recently announced that iOS 9 will ship with a compelling ad-filtering API for the Safari browser.

A brilliant move by Apple to force news providers (the rich ones, at least) to move to creating applications or join its Flipboard clone.

Apple's Flipboard clone uses Apple's own iAds, of course, which cannot be blocked at all.

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True up to a point but I was kinda surprised only about 10% use some form of ad-blocking. When I've used others computers I've been gob smacked how insidious they've become and just can't understand how people bare it. Suppose, that means I'm benefiting from others pain but the interweb can f'off if I had to deal with the horror.

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