Linked by Thom Holwerda on Thu 23rd Jul 2015 10:21 UTC
Internet & Networking

Rupert Loman, owner of Gamer Network which boasts Eurogamer, Games Industry, Rock Paper Shotgun, VG247 and more within its network of sites, says that ad-blockers are a real threat to the future of journalism.

"Ad blocking is probably the biggest existential threat to the future of online games journalism," he told MCV.

Cry me a river.

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Comment by unixfish
by unixfish on Thu 23rd Jul 2015 11:32 UTC
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Slippery slope here. If "the industry" were to prevent ad blocking, what's next? Spam Filtering? We will be seeing articles about how "companies cannot make money because their Email is not getting to the designated recipient. These are honest companies trying to get the word out on the goods they have to offer." Then we will see clients changed so you cannot filter Email, have to open an Email before you delete it, and have it open for 15 seconds so that it seems you "read it".

This is way overstated, but not too far off from what seems to be happening. The DVR manufacturers are being sued by the networks for making a "commercial skip" feature available. The internet is trying to find ways to force us to see ads. The whole problem is that there are so many ads, we have become desensitized to them, so it's becoming an arms race to get our attention. Hence the obnoxious flashy and video ads.

This will not end well.

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