Linked by Thom Holwerda on Sat 1st Aug 2015 10:43 UTC

When Microsoft released Windows 95 almost 20 years ago, people packed into stores to be among the first lucky buyers to get their hands on this cutting edge new technology. Microsoft had an iron grip on productivity software in the enterprise, but even ordinary consumers were accustomed to paying hundreds of dollars for software. Two decades later, Microsoft is releasing Windows 10. But most people won’t have to rush out and purchase a copy. Anyone with a copy of Windows dating back to Windows 7 can upgrade for free, a first for Microsoft.

Whether we're talking tiny smartphone applications, or entire operating systems, people now expect software to be free. It's a reality that, obviously, hurts software makers the most. If you'd told me only a few years ago Microsoft would adapt to this new reality this (relatively) quickly, I wouldn't have believed it.

Permalink for comment 615160
To read all comments associated with this story, please click here.
Milan Kerslager
Member since:

The reason is adoption disaster for 8.x (15%). Microsoft simply needs strong new userbase to have new shiny major platform in the wild and force all developers to move on [to the ModernUI]. Simply to shine at the front of Microsoft stockholders. To be like Apple :-) To have the same income from their AppStore like Apple, to have the same app ecosystem [like Apple, Google].

Reply Score: 2