Linked by Thom Holwerda on Sat 19th Sep 2015 14:37 UTC
Internet & Networking

Let's talk ad-blocking.

With the arrival of iOS 9, ad-blocking is coming to mobile in a big way, and it's causing a lot of talk all over the web. It is highlighting the internal struggle some feel about the practice, but also the hypocrisy of some of its staunchest proponents. So far, it seems like the real 'bloodbath' isn't taking place where people thought it would be - namely, publishers - but among personalities.

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The elephant in the room
by _dev_null on Sat 19th Sep 2015 15:21 UTC
_dev_null
Member since:
2005-08-02

Why would anyone want someone else to see an AD, if they don't want to?

The objectives of Ads seems lost in all of this. Why should I look at Ads if I will never be persuaded by one to buy anything. Let those who rely on Ads for their decisions view them. I can understand the outrage only if a third party blocks the Ads without explicit consent. Like if an ISP blocks Ads to its subscribers or an OS blocks Ads to its users. But I find it silly when websites display messages saying "please view our Ads because we need the money", not unlike a TV station saying "please don't go to the wc, or turn off your TV for the next 30 seconds because we need the money".

If your primary business is making money off people viewing Ads, whether they buy the products or not, then find a way to incorporate them into your content, that can not be filtered. Those who love the content more than they hate the Ads will continue to come, the rest will find other sites and everyone will live happily ever after.

3rd parties should not interfere with my web experience without my explicit approval, and websites/content providers should not care what I do in my own home with content they've delivered to me.

The problem is not Ad-blocking.

Edited 2015-09-19 15:23 UTC

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