Linked by Thom Holwerda on Sat 19th Sep 2015 14:37 UTC
Internet & Networking

Let's talk ad-blocking.

With the arrival of iOS 9, ad-blocking is coming to mobile in a big way, and it's causing a lot of talk all over the web. It is highlighting the internal struggle some feel about the practice, but also the hypocrisy of some of its staunchest proponents. So far, it seems like the real 'bloodbath' isn't taking place where people thought it would be - namely, publishers - but among personalities.

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Comment by sb56637
by sb56637 on Sat 19th Sep 2015 20:08 UTC
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I also feel torn over this issue. I am one of the many small website owners that operate out of their "proverbial basement" as Thom says. I have some ad spaces, both Google Adsense and other spaces that I control for running my clients' ads. I would hate to lose my advertisers, which greatly help to defray the operating costs and time I have invested into my site.

But at the same time, I also run an ad blocker on all my personal devices. And ironically Google itself is the principle reason why I had to start using it. When Google Adsense first started, they only had discrete, relevant text ads that I actually found helpful and complementary in many cases. But then Google started allowing obnoxious flashing, blinking, moving Flash ads. While trying to enjoy a site, my laptop's fan was always screaming and the CPU was racing and the browser was stuttering to keep up with those dreadful Flash ads that Google started approving. That was the last straw for me, and I started running an ad blocker with a default set of rules from then on.

On my own sites, I do still run Adsense, but I do *NOT* allow image ads, despite Google's constant not-so-subtle suggestions that I enable them every time I log in to my account.

So in my opinion Google really shot itself in the foot when they started permitting those obnoxious ads, and they very well might have ruined it for everyone.

Edited 2015-09-19 20:09 UTC

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