Linked by Thom Holwerda on Sat 19th Sep 2015 14:37 UTC
Internet & Networking

Let's talk ad-blocking.

With the arrival of iOS 9, ad-blocking is coming to mobile in a big way, and it's causing a lot of talk all over the web. It is highlighting the internal struggle some feel about the practice, but also the hypocrisy of some of its staunchest proponents. So far, it seems like the real 'bloodbath' isn't taking place where people thought it would be - namely, publishers - but among personalities.

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RE[5]: The elephant in the room
by kwan_e on Sun 20th Sep 2015 08:44 UTC in reply to "RE[4]: The elephant in the room"
kwan_e
Member since:
2007-02-18

Let me rephrase it. The point I was trying to make is that it's not sites like OSNews that will go under, it's sites like The Verge with paid staff that have to worry.


The Verge can let go of staff and reduce its size and their revenue would still probably cover their operational costs.

I don't know anything about the finances of OSNews, but given that none of the contributors are paid and one works "overtime" to keep the front page going just so it can get some traffic probably means it can't handle revenue reduction that sites like Verge can.

Anyway, back to your original postulate that my web experience won't exist if I don't accept ads, that is just not true.


Only if we accept your assumption that big sites will be hit the hardest, which seems nothing more than wishful thinking. Maybe if there was no such thing as fixed costs vs variable costs in economics then maybe. But they exist.

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