Linked by Thom Holwerda on Mon 5th Oct 2015 19:35 UTC
Windows

The Lumia 950 and its bigger sibling are intended not as a revolution, but as a solid foundation to a brighter and better future for Microsoft's mobile efforts. They should be judged on that basis, not on whether they're able to make a dent in the Apple and Google duopoly. To achieve that lofty goal, Microsoft will need multiple generations of devices as well as the collaboration of other service providers willing to bring their apps to its platform. Tomorrow's event will be indicative of how progress is going along that path, while also giving us a pair of interesting new devices to talk about.

I have little to no hope for Windows Phone. It's done.

One interesting note for tomorrow's Microsoft event: there's rumblings and rumours about Google unveiling official Google applications for Windows 10 tomorrow. It's nothing solid, and take it with some salt, but it wouldn't be that surprising - just as Microsoft needed Apple almost 20 years ago, Google may need Microsoft today.

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RE[3]: Comment by stormcrow
by kaiwai on Tue 6th Oct 2015 15:26 UTC in reply to "RE[2]: Comment by stormcrow"
kaiwai
Member since:
2005-07-06

"I can't see any world in which Google need Microsoft


The link to MacWorld 1997 should explain things. Microsoft needed Apple to stave off antitrust concerns, and thus, invested in Apple to keep the company alive and have someone to point to when antitrust regulators came a'knockin'.

Google is facing antitrust investigations too, and thus, they need Microsoft all the same.
"

There is also the other problem of Android losing it at the high and mid range which will hand the market to Apple and in turn the advertising dollars along with the high value customers over to Apple as well resulting in Google left with low value customers left that are vast in numbers but weak in purchasing power (which as a result gives them very little leverage when it comes to maintaining margins on advertisements). With the Windows 10 Mobile there is the potential for grab the medium to high end with Microsoft providing a platform for Google to monetise with its own ad system and Microsoft hopefully able to make the investment to at least break even.

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