Linked by Thom Holwerda on Thu 5th Nov 2015 23:56 UTC

Google is reportedly taking a page out of Apple's playbook and expressing interest in co-developing Android chips based on its own designs, according to a report today from The Information. Similar to how the iPhone carries a Ax chip designed by Apple but manufactured by companies like Samsung, Google wants to bring its own expertise and consistency to the Android ecosystem. To do that, it would need to convince a company like Qualcomm, which produces some of the top Android smartphone chips today using its own technology, to sacrifice some of its competitive edge. Google did not respond to a request for comment.

Within a few years, Google will be competing head-to-head with Apple, with its own line of smartphones, tablets, laptops, and maybe even desktops, all running Android.

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RE: Harder said than done
by BallmerKnowsBest on Sat 7th Nov 2015 14:45 UTC in reply to "Harder said than done"
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A common, and in my view deeply false, view of why Microsoft triumphed and Apple floundered during the PC platforms wars in the late 1980s through to the early 1990s was that all tech products get commodified and that the ‘open’ nature of the Microsoft ‘one OS - many OEM’ model allowed the Wintel ecosystem to out innovate and out compete the cumbersome Apple integrated model. Based on that (false) analysis of what went on during the PC wars many commentators have repeated the same (false) analysis in relation to the new mobile computing device ecosystem. So it has been often argued that Apple is up against some sort of inherent limit of the integrated model and will, inevitably, find itself once again marginalised by the power of the non-integrated multi OEM model.

All you're doing is cherry-picking one of several reasons given for Apple's pathetic performance throughout the 90s, then dishonestly pretending that it's the only reason give. Unfortunately, you gave birth to your strawman before it was a fully developed & seem to have forgotten the actual "argument" part of a strawman argument & just repeat "(false)" over and over again. Sorry, but lazy posturing isn't a substitute for having an actual point.

(where Apple continues to grow strongly, where it takes pretty much most of the profits in the system and where iOS has a more successful platform dynamic than Android)

Whew! I was starting to worry that you forgot your usual "Apple: an awesome company or the awesome-EST company" proxy-bragging.

I have to ask, though: what exactly is a "successful platform dynamic" - does it enable you to proactively grow synergy? Perhaps you could un-toss that word salad for those of us who aren't buzzword-obsessed MBAs (or former political lobbyists)?

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