Linked by Thom Holwerda on Thu 5th Nov 2015 23:56 UTC

Google is reportedly taking a page out of Apple's playbook and expressing interest in co-developing Android chips based on its own designs, according to a report today from The Information. Similar to how the iPhone carries a Ax chip designed by Apple but manufactured by companies like Samsung, Google wants to bring its own expertise and consistency to the Android ecosystem. To do that, it would need to convince a company like Qualcomm, which produces some of the top Android smartphone chips today using its own technology, to sacrifice some of its competitive edge. Google did not respond to a request for comment.

Within a few years, Google will be competing head-to-head with Apple, with its own line of smartphones, tablets, laptops, and maybe even desktops, all running Android.

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RE: What expertise?
by BallmerKnowsBest on Sat 7th Nov 2015 14:49 UTC in reply to "What expertise?"
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Designing a CPU/GPU isnĀ“t easy. Does Google have experts at this?

Nope. But then again, neither did Apple until fairly recently - they weren't even remotely capable of building their own chips, which is why they had to acqui-hire that capability by purchasing PA Semi.

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