Linked by Thom Holwerda on Wed 11th Nov 2015 13:53 UTC
Apple

The reviews for the Apple Surface are coming in. There's two reviews at The Verge, one at the Wall Street Journal, and John Gruber's got early access from Apple as well.

The general gist? If you've ever read a Surface Pro review, you've read all the iPad Pro reviews. Well, mostly - the complaints leveled at the Surface Pro are being tip-toed around a bit now that they apply to an Apple product, of course, and suddenly, the magic argument "but it will get better in the future" is now completely valid, while the same argument is never considered valid for the Surface Pro (or something like the Priv and its early bugs).

That being said, all reviews dive into just how uncomfortable the iPad Pro is to use as a laptop - and the problem, of course, is iOS itself. iOS is a mobile, touch-first operating system that Apple is now trying to shoehorn into a laptop role. iOS provides no support for mice or trackpads, and the keyboard and iOS lack most basic shortcut keys, so in order to do anything other than typing, you'll need to lift your arm and reach for the screen to use touch. This is something Apple has mocked for years as the reason not to include touch on laptops, and now they release a device which requires it 100%.

This is what happens when you run out of ideas and try to shoehorn your cashcow - iOS - into a role it was never intended to fulfill, without being gutsy enough to make the changes it requires. The iPad Pro is clearly screaming for a touchpad (and proper keyboard shortcuts), but it doesn't have any, and according to John Gruber, it never will (a comment I filed away for later when Apple inevitably adds mouse support to iOS).

Microsoft's Surface may not be perfect, but its problems stem almost exclusively not from a lack in hardware capability or a faulty concept, but from Microsoft's Metro environment being utterly shit. The concept of having a tablet and a laptop in the same device, seamlessly switching between a tablet UI and a desktop UI, is sound - the only problem is that Microsoft doesn't have a working tablet UI and applications. Meanwhile, trying to shoehorn a mobile, touch-first UI into a laptop form factor is just as silly and idiotic as trying to shoehorn a desktop UI into a mobile, touch-first form factor - and Apple should know better.

Or should they? Paul Thurrott, earlier this week:

While the iPad Pro was in many ways inevitable, it also points to a crisis of original thought at Apple, which has been coasting on the iPhone’s coattails for perhaps too long. At Apple, the solution to every problem is another iPhone. And the iPad Pro, like the new Apple TV and the Apple Watch, is really just another attempt to duplicate that singular success in other markets.

Thurrott really hits the nail on the head. The iPhone became a success because Apple sought - and succeeded in - designing an interface and interaction model that was specifically designed for the iPhone's input methods - the multitouch display, the home button. Ever since that major big hit, they've been trying to shoehorn that exact same interface and interaction model into every major new product - the Apple Watch, the new Apple TV, and now the iPad Pro. However, if there's one thing we've learned from Palm OS (pen-first, mobile-first) and iOS (multitouch-first, mobile-first), it's that every form factor needs a tailored interaction model - not a shoehorned one.

When you're a hammer, every problem looks like a nail - which sums up Apple's new major product lines ever since the release of the iPhone, and the iPad Pro seems no different. It will do great as an iPad+, but beyond that? It's not going to make a single, meaningful dent, without considerable restructuring of iOS' UI and interaction models - and lots and lots of crow.

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Some alternative views
by Tony Swash on Wed 11th Nov 2015 17:31 UTC
Tony Swash
Member since:
2009-08-22

Ben Bajarin at the Daily Techpinion has an article musing on the iPad Pro after using one for a week

https://techpinions.com/the-ipad-pro-the-start-of-something-new/4233...

A couple of interesting points from his article. One is where he talks about the power of the Apple designed ARM chip in the iPad Pro which allowed him to edit multiple 4K video streams very fast. And second when he talked about how much more accomplished his 12 year daughter was using the device - why? - because all young people are growing up using touch devices as their main computing devices and unlike older folks more used to WIMPS GUIs (i.e. including everyone who actually knows what that acronym means) they can exploit the new touch based computing paradigm to its fullest potential. This produced an echo for me (because I am that old) of how easy it was for my young daughter (now all grown up) to use my early Mac while older techie people I knew who were more used to the command line interface found using a mouse award and limiting.


Benedict Evans also has an interesting article on the broader context entitled "Mobile, ecosystems and the death of PCs" here

http://ben-evans.com/benedictevans/2015/11/7/mobile-ecosystems-and-...

The entire article is worth read (his stuff always is) but for the impatient here are his conclusions:

First, iOS and Android are a step change in ease of use over Windows and MacOS. Microsoft has arguably matched this on phones, but on 'PCs' all the complexity to support the old way of doing things has to stay - including things like supporting interchangeable hardware. If you like tinkering with your computer this step change is bad (just as the move from command lines to GUIs was), but it enables far more people to use these things.

Second, iOS, ChromeOS and (debatably) Android have a fundamentally better security model. This comes with reduced openness, but now that the threat is not a floppy with a virus-infected copy of Leisure Suit Larry but 500 people in a foreign country hacking your Financial Controller's assistant's child's preschool to send spear-phishing emails, that's a much more valuable tradeoff.

Third, the ARM ecosystem has a fundamental power-consumption advantage over x86 and a fundamental advantage in the scale of the industry investment around it

And fourth, the broader scale advantage - the ARM/iOS/Android ecosystem is moving towards selling 10x more devices each year than the Wintel ecosystem. That's a similar disparity to that between PowerPC/Mac and Wintel 20 years ago. So this is where all the innovation is - in semiconductors, in components and in software. No-one is going to found a new company to make Win32 applications (though enterprise Windows apps will be worked on for a long time, just as mainframe apps were).

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