Linked by Thom Holwerda on Wed 11th Nov 2015 13:53 UTC

The reviews for the Apple Surface are coming in. There's two reviews at The Verge, one at the Wall Street Journal, and John Gruber's got early access from Apple as well.

The general gist? If you've ever read a Surface Pro review, you've read all the iPad Pro reviews. Well, mostly - the complaints leveled at the Surface Pro are being tip-toed around a bit now that they apply to an Apple product, of course, and suddenly, the magic argument "but it will get better in the future" is now completely valid, while the same argument is never considered valid for the Surface Pro (or something like the Priv and its early bugs).

That being said, all reviews dive into just how uncomfortable the iPad Pro is to use as a laptop - and the problem, of course, is iOS itself. iOS is a mobile, touch-first operating system that Apple is now trying to shoehorn into a laptop role. iOS provides no support for mice or trackpads, and the keyboard and iOS lack most basic shortcut keys, so in order to do anything other than typing, you'll need to lift your arm and reach for the screen to use touch. This is something Apple has mocked for years as the reason not to include touch on laptops, and now they release a device which requires it 100%.

This is what happens when you run out of ideas and try to shoehorn your cashcow - iOS - into a role it was never intended to fulfill, without being gutsy enough to make the changes it requires. The iPad Pro is clearly screaming for a touchpad (and proper keyboard shortcuts), but it doesn't have any, and according to John Gruber, it never will (a comment I filed away for later when Apple inevitably adds mouse support to iOS).

Microsoft's Surface may not be perfect, but its problems stem almost exclusively not from a lack in hardware capability or a faulty concept, but from Microsoft's Metro environment being utterly shit. The concept of having a tablet and a laptop in the same device, seamlessly switching between a tablet UI and a desktop UI, is sound - the only problem is that Microsoft doesn't have a working tablet UI and applications. Meanwhile, trying to shoehorn a mobile, touch-first UI into a laptop form factor is just as silly and idiotic as trying to shoehorn a desktop UI into a mobile, touch-first form factor - and Apple should know better.

Or should they? Paul Thurrott, earlier this week:

While the iPad Pro was in many ways inevitable, it also points to a crisis of original thought at Apple, which has been coasting on the iPhone’s coattails for perhaps too long. At Apple, the solution to every problem is another iPhone. And the iPad Pro, like the new Apple TV and the Apple Watch, is really just another attempt to duplicate that singular success in other markets.

Thurrott really hits the nail on the head. The iPhone became a success because Apple sought - and succeeded in - designing an interface and interaction model that was specifically designed for the iPhone's input methods - the multitouch display, the home button. Ever since that major big hit, they've been trying to shoehorn that exact same interface and interaction model into every major new product - the Apple Watch, the new Apple TV, and now the iPad Pro. However, if there's one thing we've learned from Palm OS (pen-first, mobile-first) and iOS (multitouch-first, mobile-first), it's that every form factor needs a tailored interaction model - not a shoehorned one.

When you're a hammer, every problem looks like a nail - which sums up Apple's new major product lines ever since the release of the iPhone, and the iPad Pro seems no different. It will do great as an iPad+, but beyond that? It's not going to make a single, meaningful dent, without considerable restructuring of iOS' UI and interaction models - and lots and lots of crow.

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"Apple and Enterprise...just doesn't work. In Enterprise there are so many machines that it is simply to expensive to make them all "Pro" devices.
IBM did check it and found that in their case, replacing Windows machines with Apple machines actually led to cost savings.
I'm not saying that it applies to all enterprises or to all Apple devices, but saying it "just doesn't work" is false.
Apple just started giving (some) people the option to choose a Mac instead of a PC. They surely cannot know if there are cost savings yet. All I heard was "our new deployment method for Macs is so much better that it saves us a lot of support calls". Of course everyone will agree that sometimes Macs are the best choice (basically the only choice if you want to develop for the Apple Stores). But IBM has 400.000 employees and only about 50.000 of those will have a MacBook after the first year.

"Apple also always pushes for latest=greatest without thinking about backwards compatibility which is fine for home but not enterprise.
Backwards compatibility for iOS apps matters and it works fine. You can still use the apps that were written for the original iPad today. "
The original iPad is only a few years old and even on my iPad 2 I cannot run iOS9 without an incredible amount of problems and slowdowns. Of course iOS9 will run apps targetting iOS7. But most new apps will only run on iOS9. Can I put iOS8 back on an iPad if iOS9 doesn't work? Anyway, we are talking about Enterprise here where hardware and software often has a 10 year or more life-cycle and apps are only used on "single-tasking" appliances (the cleaner with an app to check of the cleaned rooms). Hardly anyone uses apps on OSX and Windows, they run "real programs". [/q]

"They have given up on Enterprise and Pro a while ago
You mean that enterprise cooperation with IBM? I don't see how they have given up on that... in fact I think that the iPad Pro was released only due to that cooperation. "I don't think the word IBM was even mentioned during the iPad Pro presentation. Adobe..check, Microsoft..check, creative/artist/medical..check but no IBM. Actually I haven't seen any of the IBM apps used "in the wild". This is certainly something that Apple wants to happen, but it doesn't seem that Apple is making it happen.

"If the world is truly moving away from laptops and into tablets, then how do you explain MacBook sales going up and iPad sales going down the last few years?

I don't think anybody seriously claims that the world is moving towards tablets any more.
Both PC and tablet sales have been declining for years, and will eventually end up as a niche for the small number of use cases where their respective form factors are optimal.
Tim Cook seems to seriously claim that the world is moving from pc's to tablets:
"Now, Tim Cook thinks the iPad Pro could hammer the corporate PC the same way that the original iPad cannibalized mainstream PC sales. In an interview with The Telegraph, Cook states that he thinks the iPad Pro obviates any need to own a corporate PC at all, saying “No, really, why would you buy one?” He continues: “Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else"
Tablet sales haven't been declining, iPad sales have been declining. PC sales have not been declining because they aren't used anymore, they have been declining because upgrade cycles have changed from 2-3 years to 5-10 years. And all of this is a matter of qualification anyway. Should a Microsoft Surface count as a Tablet? Should an Android tablet that is only used to play media/browse without any sold apps be compared with an iPad Pro?

There is no meaningful progression, nothing new in iPad land. They still get 10 hours of battery life, can play great games but are only used for CandyCrush and Crossy Road, are excellent coffee-table browsers, but they still don't have multiple usersaccounts, ports, more sensors or any Enterprise Killer App

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