Linked by Thom Holwerda on Thu 10th Dec 2015 00:59 UTC
Google

Google's Chromebooks have overtaken Apple products as the most popular devices in American classrooms, but Apple CEO Tim Cook says the company will not be following the search giant's approach to the education market, which has been a stronghold for Apple since the early days of the Mac.

"Assessments don’t create learning," Cook said in an interview with BuzzFeed News Wednesday, calling the cheap laptops that have proliferated through American classrooms mere “test machines."

ChromeBooks are pushing Apple further and further away in education, and Google claims that at the end of 2015, there will be more ChromeBooks in US schools than all other devices combined. This is clearly very frustrating for Apple, who always had a strong foothold in education. However, if Tim Cook really thinks ChromeBooks are popular because of testing or their price, he's delusional.

One of the primary reasons he fails to mention: ChromeBooks are infinitely easier to manage than iPads. Virtually every teacher or school employee I've ever heard talking about this was frustrated with the lack of proper centralised management for iPads, whereas ChromeBooks are dead easy to manage, control, and replace. Combined with their low cost and real keyboard, any school worth its salt would choose ChromeBooks.

Instead of attacking the competition who seems to understand education better than you do, Mr. Cook, you might want to focus on, you know, creating a good product for education.

Permalink for comment 622047
To read all comments associated with this story, please click here.
chithanh
Member since:
2006-06-18


But then: first a myth about digital natives: They are not there. I have to learn my kids step by step how to share a file with google apps. Only a few are seeing logic in docs and have a good way of working with devices.

They are there, but not everybody has the savvy. In a minimally-invasive education project in India it was discovered that a few kids figure it out by themselves, and then show the others how to do it.


I you realize that, any device has to be taught and every student has to learn how to work with a device in a classroom.

Alternatively, encourage the kids to explore and share their findings with their peers. Of course there needs to be time allocated for that and a backup plan.

Reply Parent Score: 3