Linked by Thom Holwerda on Wed 3rd Feb 2016 23:34 UTC

Two very interesting articles about Android's future that are strongly related. First, Vlad Savov wonders why Android OEMs continue to make Android phones when there's little to no profit to be gained.

If there's no money in it, why would a company continue to be an Android OEM today? Ideally, every mobile OEM would like a bottom line that looks like Samsung's, but no others have achieved it. It's not even certain that Samsung Mobile will sustain its profitability, with industry analysts describing its present Herculean efforts as "running to stand still." So how do others bridge the cognitive dissonance between the desired outcome and the perpetual failure to achieve it?

It's no secret that Android OEMs are facing hard times, and since there are no alternatives people are willing to buy, they really don't have anywhere to go... Except exit the smartphone business.

Interestingly enough, that's where the second article, from Ars Technica, comes into play.

A report from The Information (subscription required) states that Google wants to take "greater control" over the design and building of Nexus phones. Currently, a Nexus device is a co-branded partnership between Google's Android team and an OEM, but this report says Google wants to move to a more "Apple-like" approach.

The report says that in the future, "hardware makers will be much more like order-takers, similar to the way contract manufacturers like Hon Hai (Foxconn) follow Apple's directions for producing the iPhone." Apple designs its phones, SoC, and other parts and then ships the plans off to third-party factories to have them built.

I'm sure Google is looking at the massive profits Apple is raking in with its iPhone, as well as the tight control Apple gets to exert over its hardware, and thinking to itself: why aren't we doing this? Looking at the complete failure of OEMs to properly update phones, I can't do anything but strongly applaud Google taking the Nexus program closer to its chest, and build true Google phones.

Permalink for comment 624401
To read all comments associated with this story, please click here.
OEM's have failed
by jimmystewpot on Thu 4th Feb 2016 20:49 UTC
Member since:

The OEM's have proven that they are unable to ship the volumes of phones they claim. In by saying that I am referring to the fact that most of the vendors never supply updated versions of Android for all the models that they ship each year. It is not just shipping a product it's the whole life cycle that people are after. HTC as an example have shown their complete lack of customer focus on numerous occasions by announcing that models of handsets will be getting updates only to find that later they reverse the decision.

This is a huge problem for the entire internet in general as we have a herd immunisation system on the internet. The more unpatched systems left to float around the more at risk the broader internet is in general. (malware installed could be used to ddos sites, governments, countries etc) with billions of these devices it's a huge number of potential attack origins.

I have been using nexus devices for some years and would never go back to OEM's

Reply Score: 2