Linked by Thom Holwerda on Wed 8th Jun 2016 21:23 UTC

Apple's annual conference for developers, which kicks off next Monday, is normally when the company previews its newest software for iOS and Mac OS X. But this year's WWDC isn't just about new operating systems: starting next week and continuing throughout the fall, Apple will begin rolling out new incentives for developers in its App Store, including a new revenue-share model and the introduction of search ads in its iOS App Store.

In a rare pre-WWDC sit-down interview with The Verge, Phil Schiller, Apple's senior vice president of worldwide marketing, said that Apple would soon alter its revenue-sharing model for apps. While the well-known 70/30 split will remain, developers who are able to maintain a subscription with a customer longer than a year will see Apple's cut drop down to 15 percent. The option to sell subscriptions will also be available to all developers instead of just a few kinds of apps. "Now we're going to open up to all categories," Schiller says, "and that includes games, which is a huge category."

As much as I applaud Apple for trying to do something about the terrible state of their application store, I don't think any of this will provide the answer. If people are unwilling to spend a euro on an application, the solution clearly is not to ask them to pay a euro a month. No, these changes feel far more like trying to increase the revenue for the big, established players, further drowning out the few interesting indie developers that remain.

Back when the gold rush in mobile development was still in full swing, I was mocked for suggesting the model simply wasn't tenable, and was wreaking havoc among the indie development scene. I do feel at least a little bit of vindication that finally, finally, Apple seems to agree with me that their application store model is broken.

Great scoop for The Verge and Lauren Goode, by the way.

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Just My 2 cents
by jigzat on Sun 12th Jun 2016 06:44 UTC
Member since:

From my experience as an iOS developer I can list some if the problems of the current model.

Advertising is broken, is expensive and inefficient. Most people-myself-included have developed some kind of reflex to ignore non intrusive advertising. Plus companies like Google in order to keep its users happy are ignoring their clients.

Free services and products that rely on selling user data are giving the impresion to people that all software should be free. (Free Windows 10? Free Mac OS?)

Developer oversupply, way to many developers around the globe competing in the same arena. You can blame that on globalization, you can hire cheap labor in countries like India or Eastern Europe.

People use mostly basic smartphone functions like camera contacts notes email chat (either sms or whatsapp) and spend way too much time on facebook, so the market is smaller than you think.

The whole industry is serving itself, it is not making people more productive or efficient. People are wasting a lot on terminals that become outdated devalued really fast.

The world economy is under life support, social security systems are about to collapse, there is no growth, quantitative easing and assistentialism are destroying the economy.

Edited 2016-06-12 06:45 UTC

Reply Score: 1