Linked by Thom Holwerda on Tue 20th Dec 2016 16:03 UTC
Mac OS X

Mark Gurman, trustworthy and extremely reliable Apple reporters with uncannily good sources inside Apple, paints a grim picture of the future of the Mac.

Interviews with people familiar with Apple's inner workings reveal that the Mac is getting far less attention than it once did. They say the Mac team has lost clout with the famed industrial design group led by Jony Ive and the company's software team. They also describe a lack of clear direction from senior management, departures of key people working on Mac hardware and technical challenges that have delayed the roll-out of new computers.

And just in case you're one of the people who ridiculed or attacked me for stating OS X is effectively dead and iOS is Apple's future, this nugget might interest you - emphasis mine.

In another sign that the company has prioritized the iPhone, Apple re-organized its software engineering department so there's no longer a dedicated Mac operating system team. There is now just one team, and most of the engineers are iOS first, giving the people working on the iPhone and iPad more power.

It's been clear to anyone with an unbiased, open mind towards Apple's past few years that the Mac simply has no or low priority within Apple, and this only further solidifies it.

Permalink for comment 638974
To read all comments associated with this story, please click here.
Comment by mdsama
by mdsama on Sun 25th Dec 2016 03:00 UTC
Member since:

It's interesting. The first thought I had (after someone mentioned this really isn't Jobs' company anymore) was that Cook and Ive don't really seem to care much about technology. That doesn't make them bad people, obviously, but it's curious for the leaders of the world's richest technology company. I think they've said as much in interviews: Apple's main asset now is design, and Cook wants fancy watches and Ive wants to design cars. Jobs would probably be doing the same thing to the Mac, but there is a difference I think.

The second thought is that with apps increasingly the centre of computing, OSes are just APIs and shells to launch apps – OSes don't really matter the way they may once have. A MacBook with a largely invisible OS, like ChromeOS or iOS (or, say, At Ease), is now imaginable. This doesn't apply to servers and build environments, etc. but really Android vs iOS is insignificant compared to their apps. Don't really know how I feel about it, but the Ubuntu Phone's attempt to reinject the system into the experience didn't really seem that appealing...

Reply Score: 1