Linked by Thom Holwerda on Tue 24th Jan 2017 19:22 UTC

Last year marked the fifth year of Tim Cook’s reign, and year 3 of "Tim Cook's Apple". With recent technological shifts, Apple is at a crossroads of sorts; therefore, I believe a pre-mortem is expedient.

This is a great article.

I, too, wonder if Apple is so stuck on "let's just slap apps on it" that it serves to detriment their efforts. Virtually all their product introductions lately centred around slapping apps on existing, boring hardware and hope for the best. I'm not sure if the linked article's suggestions are the right way to go, but I do know that Apple places more faith in apps than is really warranted.

A cold and harsh truth Apple doesn't seem to grasp: nobody cares about apps. Apps are done. People have a small set of apps they use every day, usually the big name apps such as Facebook and Twitter, and really - that's it. Aside from us nerdier people, nobody browses through the App Store or Google Play, filled with anticipation for what they might find. If you really break it down, I'm pretty sure most people use maybe 2-3 apps daily, and any others maybe once per month.

That's really not something you want to bank your product strategy on.

Permalink for comment 640028
To read all comments associated with this story, please click here.
RE[3]: Wow - really Thom?
by Tony Swash on Wed 25th Jan 2017 11:05 UTC in reply to "RE[2]: Wow - really Thom?"
Tony Swash
Member since:

"Doesn’t look to me like the data supports the notion that “nobody cares about apps.”

75% (iOS) and 90% (Android) of that application store revenue comes from mobile games.

Games are not apps. Stop equating the two. You have to be blind to still claim that apps on mobile are thriving.

Silly semantics.

Remove the category of apps that is a the biggest seller and then point at the remaining rump and say its reduced size is evidence that the app ecosystem is dying. Nobody in the real world, or with an ounce of common sense, cares what category an app falls into, they just know whether they want it and are interested if it is it available on any given platform.

Reply Parent Score: 3