Linked by Thom Holwerda on Tue 25th Apr 2017 18:47 UTC

Apple released its Environmental Responsibility Report Wednesday, an annual grandstanding effort that the company uses to position itself as a progressive, environmentally friendly company. Behind the scenes, though, the company undermines attempts to prolong the lifespan of its products.

Apple's new moonshot plan is to make iPhones and computers entirely out of recycled materials by putting pressure on the recycling industry to innovate. But documents obtained by Motherboard using Freedom of Information requests show that Apple's current practices prevent recyclers from doing the most environmentally friendly thing they could do: Salvage phones and computers from the scrap heap.

Having "old" but perfectly usable products in the marketplace is a terrible place for a company like Apple to be in. Most computers, smartphones, and tablets from, say, the past 4-5 years are still perfectly fine and usable today, and a lot of people would be smart to buy one of these "old" devices instead of new ones. Except, of course, that Apple doesn't get a dime when people do that. So, they have "recycling" companies destroy them instead.

Remember: profit always comes before customer. Apple is executing an environment and sustainability PR campaign right now through its usual PR outlets - don't be fooled.

Permalink for comment 643408
To read all comments associated with this story, please click here.
they could simply charge for updates again
by rener on Tue 25th Apr 2017 20:17 UTC
Member since:

A much more environment, and actually user-friendly way would be to charge for OS updates again and finally allow proper App Store updates. This way people could use they hardware much longer, while the developer still get some money.

As an added bonus allow the installation of macOS on any hardware, they could still charge for the OS, and make even more money thru AppStore, video & music sales.

Heck, I can already today give Apple my money by purchasing from my Hackintosh in the App Store and ITunes, ...

Yet, my last dual-core g5 and my first MacPro were phased out rather quickly in a matter of few years, ... ;) with silly arguments, like 32-bit EFI. Yuck. Still can boot 64-bit Windows, Linux, and even macOS with some third-party, open source loader glue.


Reply Score: 1