Linked by Thom Holwerda on Sun 25th Jun 2017 20:27 UTC

Google is stopping one of the most controversial advertising formats: ads inside Gmail that scan users' email contents. The decision didn't come from Google's ad team, but from its cloud unit, which is angling to sign up more corporate customers.

Alphabet Inc.'s Google Cloud sells a package of office software, called G Suite, that competes with market leader Microsoft Corp. Paying Gmail users never received the email-scanning ads like the free version of the program, but some business customers were confused by the distinction and its privacy implications, said Diane Greene, Google's senior vice president of cloud. "What we're going to do is make it unambiguous," she said.

Good move, and in the current climate, Google really couldn't continue this practice - automated algorithms or no.

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The problem is that once they have the data, they can change policies any time, and have years' worth of data to work with. And then it's too late to do anything about it.

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