Linked by Thom Holwerda on Tue 12th Sep 2017 19:30 UTC

Apple held its iPhone event today, but since the three major leaks got everything right - read our previous items on the leaks to get the full details - there's really not much to add here, other than the pricing for the new iPhones. The 'regular' iPhone 8 will be about €50 more expensive this year, so take that into account when planning your upgrade. The iPhone X (pronounced "ten" by Apple, "ex" by people with good taste), however, carries a very hefty pricetag, especially in Europe and the UK - the base 64GB model is $999 in the US, and a staggering €1159 in Europe (and an equally staggering £999 in the UK).

I think it's definitely a nice looking phone, and can certainly hold its own against other small-bezel phones from Samsung, LG, and others (especially others), but especially outside of the US, that's one hell of a price tag. Going over the magic €1000 mark feels like crossing a psychological threshold from high-end brand new smartphone territory into high-end brand new laptop territory, and that's a tough pill to swallow.

The additional problem here is that the iPhone 8 simply looks outdated compared to all the minimal bezel phones of this year, and certainly so next to the iPhone X in stores for the iOS users among us. I'm up for contract renewal, and since I'm the kind of person to switch platforms about once a year, I was definitely interested in switching to iOS again by buying the iPhone X. However, that €1159 price tag is way, way beyond the outer limit of my comfort zone.

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Comment by Troels
by Troels on Tue 12th Sep 2017 19:47 UTC
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Advanced facial tracking used for ID, and the only other thing they can figure out to do with it is animated emojis... Wow

The marketing babble sure reached new heights too, i like how they sold OLED like they now fixed its problems so they could start using it.

Calling their chip "bionic", blabbering on about machine learning.

But i agree with the conclusion of this article, outdated looking 8, too expensive X. I have no doubt they are fine phones and they will sell a crapton of them and earn lots of money, but wow they are boring these days.

At least they are giving AR a real shot. I am still not convinced AR really is a thing, but it would be cool if someone can kind find useful things to do with it. (Pokemon Go was cute while it lasted, but can't remember the last time i saw a pokemon hunter around here)

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