Linked by Thom Holwerda on Tue 26th Sep 2017 10:08 UTC

Consistency is Apple's main motivation given for switching the results from Microsoft's Bing to Google in these cases. Safari on Mac and iOS already currently use Google search as the default provider, thanks to a deal worth billions to Apple (and Google) over the last decade. This change will now mirror those results when Siri, the iOS Search bar or Spotlight is used.

"Switching to Google as the web search provider for Siri, Search within iOS and Spotlight on Mac will allow these services to have a consistent web search experience with the default in Safari," reads an Apple statement sent this morning. "We have strong relationships with Google and Microsoft and remain committed to delivering the best user experience possible."

Interesting move. The only logical move, of course - Bing is terrible - but still interesting if you look at the relationship between Apple and Google.

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RE: Comment by Stephen!
by Tony Swash on Tue 26th Sep 2017 22:36 UTC in reply to "Comment by Stephen!"
Tony Swash
Member since:

Maybe now that Steve Jobs is long dead, any animosity from Apple towards Google is over.

Its because of the way the global mobile computing device business has unfolded, there are now few material sources of tension between Apple and Google.

a) Android hasn't stopped iOS from running on a billion devices and becoming a hugely successful platform (in terms of usage and money perhaps the most succesful), basically Android poses no serious threat to Apple's business or the viability of its platform.

b) Apple is doing stuff to differentiate its products that Google can't easily copy (at the moment). Apple is now innovating in silicon so fast and so successfully that its hard see how anybody can catch up in the medium term.

c) Apple is not in a position (at the moment) to create its own search engine that could deliver the same quality as, or compete with, Google search (or even Bing). If it could it would, as Apple seeks to control the entire product stack.

d) The reason Apple is comfortable (at the moment) with using Google’s search system is because Google has not tried to deliver a deliberately inferior search product on iOS, as it did with maps under Rubin’s misguided reign. He actually thought that Android was the product and failed to notice that Google only has one significant revenue earning product which is advertising and that everything it does is designed to support that core business. His desire to use Google’s systems such as maps to give Android a competitive advantage actually damaged Google’s real business interests and hence he was dumped. Google does not have to make Android win, or beat Apple, in order for its business to succeed, similarly Apple does not have to beat Android or Google in order for its business to succeed.

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