Linked by Thom Holwerda on Tue 26th Sep 2017 10:08 UTC
Apple

Consistency is Apple's main motivation given for switching the results from Microsoft's Bing to Google in these cases. Safari on Mac and iOS already currently use Google search as the default provider, thanks to a deal worth billions to Apple (and Google) over the last decade. This change will now mirror those results when Siri, the iOS Search bar or Spotlight is used.

"Switching to Google as the web search provider for Siri, Search within iOS and Spotlight on Mac will allow these services to have a consistent web search experience with the default in Safari," reads an Apple statement sent this morning. "We have strong relationships with Google and Microsoft and remain committed to delivering the best user experience possible."

Interesting move. The only logical move, of course - Bing is terrible - but still interesting if you look at the relationship between Apple and Google.

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RE: Comment by Stephen!
by tylerdurden on Fri 29th Sep 2017 01:06 UTC in reply to "Comment by Stephen!"
tylerdurden
Member since:
2009-03-17

There was no animosity between Google and Apple. Heck, I think Jobs was a mentor to the founders of Google at some point.

You can go over to google's campus and see plenty of apple gear all over.

What apple was doing was simply not rely on a possible competitor for strategically important sectors of their business. Just like google or microsoft do themselves.

Corporations are, and in a sense act, just like countries; there are no "friendships," just "interests." The dramatic personification people, usually not in the industry, throw when dealing with these huge corporations is mainly a creation of the press.

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