Linked by Thom Holwerda on Tue 30th Jan 2018 23:35 UTC
Apple

For several years, Apple has been steadily designing more and more of the chips powering its iPhones, iPads, Macs and Apple Watches. This creates a better user experience and helps trump rivals. Recently the company got a fresh incentive to go all-in on silicon: revelations that microprocessors with components designed by Intel Corp., Arm Holdings Plc and Advanced Micro Devices, Inc. are vulnerable to hacking.

[...]

That original “system-on-a-chip” has since been succeeded by increasingly powerful processors. Today, Apple packs its devices with custom components that process artificial intelligence tasks, track your steps, power game graphics, secure Face ID or Touch ID data, run the Apple Watch, pair AirPods to your phone and help make Macs work the way they do. The result: a chip powerhouse that could one day threaten the dominance of Qualcomm Inc. and even, eventually, Intel.

Apple's chip business really puts the company in a unique position. No other phone or PC maker can rely on such a powerful chip division, with the exception of Samsung, but Samsung's own ARM chips are nowhere near as powerful as Apple's. Assuming Apple manages to turn their chip prowess into real-world advantages for users, it'll be hard for competitors to catch up.

Permalink for comment 653373
To read all comments associated with this story, please click here.
Carewolf
Member since:
2005-09-08

"I suspect that Samsung and ARM does almost all of the design and engineering work on the 'Apple' chips.


Apple bought PA Semi years ago and they had the best RISC cpu engineers in the world.

But hey, bashing Apple is so cool...
"
Doesn't change that they have bought all the building blocks and only need to work on optimizing key components and the general design. So you could say that most of the chip was done by others, but you could also argue that Apple is done most if not all the important stuff themselves since they are able to outperform others using the same building-blocks.

Reply Parent Score: 3