Linked by Thom Holwerda on Wed 22nd Feb 2006 22:21 UTC, submitted by anonymous
Apple John Sculley was instrumental in Apple's rise and fall during the late eighties and early nineties. By 1990, Apple was the largest PC manufacturer in the world, but at the same time, the company was hemorrhaging research money. After a power struggle that started almost as soon as Steve Jobs left the company in 1985, he was deposed in favor of his trusted aid, Michael Spindler. Read more.
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by griffinme on Thu 23rd Feb 2006 16:35 UTC
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"Sculley didn't even have control over the advertising campaign, the element of the Macintosh that he was most qualified to work on. He hated the 1984 ad (along with the rest of the Apple board) and joked that the twenty page brochure included in Newsweek was actually an Apple magazine with a Newsweek insert. Despite his qualms, the two ads ran and were incredibly successful."

An ad campaign that did its best to alienate corperate customers.

"As a result, with nine models available in 1989, there were no Macs that cost less than $3,000."

Yet they were shocked that sales fell. It is almost a joke. When you own market share and willingly say, "We don't care if we lose it. It isn't worth our time." It is time to re-think what you are doing and ask if you shouldn't be unemployed.

In an interview I saw, Sculley claims the biggest mistake was not jumping to x86 back then.

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