
I was present at Apple's WWDC yesterday and witnessed one of the historical moments in Apple's history, the introduction of their 64-bit platform. Am I impressed? The answer is complicated. I was happy to see Apple moving on and deliver. But I would have expected nothing less from a 4 billion tech company who had the need to catch up with the "other" platform, the 32-bit PC. You all heard by now what's new in yesterday's press releases and news coverings. But here is a wrap up of the first day of the conference and a commentary on what Apple
really announced yesterday, underneath its surrounding distortion field.
"Pixlet - cool for a developer's show and a few production houses. Will not be useful for the average home user for a while, though. Maybe when we have GBit ISPs."
Don't forget the thousands of colleges around the world that run media courses. Also there are plenty of advanced amateur and semi-pro video and film makers.
Apple do right to target this market - these are people who spend money. The same applies to the music industry.