Star Apple Games: Leveraging Small Market Share
Linked by Kevin M. Arvin on Wed 16th Jul 2003 05:19 UTC
Apple How many hardcore gamers do you know who are also avid Mac users? Probably not many. Windows users have thousands of titles to choose from, and cheap hardware to run their games on. Despite the many virtues of the Mac platform, it is not the first choice of serious gamers. Even the speedy new G5's will not change that.
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Games?
by Anonymous on Wed 16th Jul 2003 09:13 UTC

1) I doubt that high-end hardware is mostly bought by gamers. Those G5's will sell pretty well with graphics designers, 3D, video market, DTP, scientific workstations, unix lovers, software developers... According to Think Secret Apple is "asking" commercial unix developers to port their software to OS X. Those G5's are positioned against Sun Blades, SGI workstations and even dual xeons with linux on them.

I doubt that apple they will win back any investments in a gaming department from those switchers. Gamers will buy amd opterons, not G5's, even if Apple has a game developer department. And it would be bad pr if Apple pushed products from macplay out of the market, like Adobe's Premiere and MS Internet Explorer. They need to attract 3th party developers, not pushing them away by doing it all by themselves.

Apple should in my opinion go "more international". Sherlock, iPhoto book services, iTunes Music Store, products-announcements-by-steve, they should all be done and be available in the rest of the world, not just in the US. The same goes for marketing. Never in my life have I ever seen an Apple ad on tv, maybe 2 or 3 ads in the newspaper. That's weak.