How many hardcore gamers do you know who are also avid Mac users? Probably not many. Windows users have thousands of titles to choose from, and cheap hardware to run their games on. Despite the many virtues of the Mac platform, it is not the first choice of serious gamers. Even the speedy new G5's will not change that.
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The only cross platform piece of a game is really the main executable. So if any game company wanted to just create a Macintosh Executable and an Install script that would rip the game files from a PC install. It would reduce the cost of Mac Games. For Example UnReal Tournament 2003 I purchased for the PC about 3 months ago for 29.99. I would definitely pay $5 to download the game engine for Mac with an installer and use my PC CD's that I already own. Compare this to the 49.99 price for UnReal Tournament 2003 for Mac.
The only cross platform piece of a game is really the main executable. So if any game company wanted to just create a Macintosh Executable and an Install script that would rip the game files from a PC install. It would reduce the cost of Mac Games. For Example UnReal Tournament 2003 I purchased for the PC about 3 months ago for 29.99. I would definitely pay $5 to download the game engine for Mac with an installer and use my PC CD's that I already own. Compare this to the 49.99 price for UnReal Tournament 2003 for Mac.