Linked by Adam S on Mon 22nd Sep 2003 18:28 UTC, submitted by Robert Renling
"Red Hat and Fedora Linux are pleased to announce an alignment of their mutually complementary core proficiencies leveraging them synergistically in the creation of the Fedora Project, a paradigm shift for Linux technology development and rolling early deployment models." Read more at Fedora Linux's site.
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"Why not just call it red hat alpha, rather than rebranding it altogether?"
Because it's not going to be just alphas and betas, but releases every few months--not unlike the way the non-Enterprise versions of Red Hat were distributed before.
The rebranding is probably to avoid a problem that Red Hat has had for quite some time; too many Red Hat Linux users assumed that any Linux labeled with the trademarked name "Red Hat" must be supported by Red Hat. It didn't make a difference whether CheapBytes made clear that it was unsupported, or that the web site said that the download edition was unsupported. Too many people couldn't read past the "Red Hat" name. Red Hat probably figures that a trademark that is clearly not "Red Hat" will discourage people from thinking that they could get support from Red Hat.
See this thread on the Fedora Linux list:
http://www.redhat.com/archives/fedora-list/2003-August/msg00151.htm...
(Yes, I did start this thread. Not sure I triggered the name change, though.)