Linked by Eugenia Loli on Wed 7th Apr 2004 05:50 UTC
Apple By most counts, they're a hit. But they were intended to woo new users to the fold, yet Mac market share has only budged -- lower, says BusinessWeek.
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The trouble with Apple
by Garbrand van der Molen on Wed 7th Apr 2004 07:33 UTC

(Disclaimer: I'm a bonafide Mac-Head)
I feel the trouble with Apple is that they are not properly targetting the main-stream market. The shops look very very slick, and as such have a very high mental threshold. Also, the advertisement Apple runs tells you _nothing_ about the advantages of the Mac platform. I guess they do not want their market share to come from the mainstream. So where do they want their market share increase to come from?