Linked by Eugenia Loli on Wed 7th Apr 2004 05:50 UTC
Apple By most counts, they're a hit. But they were intended to woo new users to the fold, yet Mac market share has only budged -- lower, says BusinessWeek.
Permalink for comment
To read all comments associated with this story, please click here.
Apple is no BMW
by CaptainN on Wed 7th Apr 2004 14:48 UTC

I just have to say it. Apple computer is not as comparable to a BMW as some people think. Maybe to a tech head it is, but let's understand the market a bit.

People HATE computers.

People see computers as those damn things that they have to have, and have to use for certain things. They see them as unreliable (true or not) and really most would rather not use them. Those that do use them, use them to play online games, or solitare.

Do you know anyone that would spend thousands of dollars on a BMW to play solitare while sitting in a parking lot?

The problem with Apple computers is the price. They are way too expensive, and most people don't like computers enough to justify the expense - especially when they have either an older computer that works just fine, or they can get a comparable coputer for 1/3 (that's one third) the price or less.

The technically savvy see Apple computers as a BMW, the general public sees Apple as the extremely expensive necessary evil.